A Guide To Funny Content Marketing – Why It Works And How To Pull It Off

Everyone loves a laugh… “There is nothing in the world more irresistibly contagious as laughter and good humour.” Charles Dickens said that. And apparently he knows a thing or two about writing. Humour is a powerful tool. In the world of content marketing and social media, injecting humour into your strategy is a great way to grab attention, give your brand some personality and engage your audience on ano
Continue Reading

Facebook Page Likes – Why They DO Matter & Tips To Increase Them

You’ve heard it before: Facebook Page Likes don’t matter. There are a lot of articles out there on the subject. In fact, I myself have written some pretty harsh posts about how counting your Facebook Fans is just a vanity metric that’s not indicative of your actual success.   However, I am now going to do something which is extremely uncharacteristic of me as a stubborn know-it-all – I am going to get
Continue Reading