Facebook advertising is an amazing way to drive sales and leads for your business. This isn’t news to anyone. We’re all well aware of it by now.
In fact, these days it’s hard to find a business that hasn’t dabbled in the art of Facebook advertising at least once or twice and, for most brands it’s a key part of their digital marketing strategy.
The thing is, Facebook advertising – as great as it is,
I’m kind of obsessed with influencer marketing.
As a marketeer, I think it’s the coolest trend that’s emerged since the beginning of my career. It represents an entirely new way for brands to connect with their audience
And as a consumer, I find influencer campaigns to be one million times more engaging than flicking through boring static glossy ad filled pages in magazines. I watch at least two hours of You
2016 certainly wasn’t boring.
As much as I’d love to go into what I ginormous fuck up this year has been politically and socially, that’s not necessary and, to be frank, I’m not an expert.
So, instead I’m going to delve into the subject I feel a bit more comfortable with. I’m going to talk a lil’ bit about what happened in 2016 in terms of digital marketing development and
Everyone loves a laugh…
“There is nothing in the world more irresistibly contagious as laughter and good humour.” Charles Dickens said that. And apparently he knows a thing or two about writing.
Humour is a powerful tool. In the world of content marketing and social media, injecting humour into your strategy is a great way to grab attention, give your brand some personality and engage your audience on ano
You’ve heard it before: Facebook Page Likes don’t matter.
There are a lot of articles out there on the subject. In fact, I myself have written some pretty harsh posts about how counting your Facebook Fans is just a vanity metric that’s not indicative of your actual success.
However, I am now going to do something which is extremely uncharacteristic of me as a stubborn know-it-all – I am going to get
